RT Journal Article
SR Electronic
A1 Skopal, Pavel
T1 Around the World in 32 Languages: The Lion King and the Strategy of "Global Localization"
JF Iluminace
YR 2005
VO 17
IS 2
SP 31
OP 49
UL https://iluminace.cz/en/artkey/ilu-200502-0002.php
AB The text tries to show the role that language versions can play in the process of localisation of the film industry and the limits of this process. The author demonstrates his conclusions about the localization strategy of dubbing by using a DVD of Disney's The Lion King. Some of the remarks are also relevant to high-budget Hollywood feature productions and their strategy of establishing themselves in a foreign language cultural space.