PT Journal
AU Skopal, P
TI Old and New: A History of DVD as a History of Differentiation
SO Iluminace
PY 2006
BP 105
EP 124
VL 18
IS 4
WP https://iluminace.cz/en/artkey/ilu-200604-0005.php
DE DVD; digital formats; film distribution; film market
SN 0862397X
AB The text traces a brief history of DVD as a format for the distribution of Hollywood films and focuses on the operation of DVD as a means of product differentiation. The author traces how the practices that differentiate DVD from theatrical, videocassette, laserdisc, and television marketing were established.
ER