PT Journal AU Palak, V TI On the Road from Television Song to the Music Video as a Marketing Tool: The Music Video Format in Czechoslovakia, 1954-1989 SO Iluminace PY 2009 BP 154 EP 158 VL 21 IS 1 WP https://iluminace.cz/en/artkey/ilu-200901-0015.php DE dissertation; music videos; television production; popular music; songs in film; film marketing SN 0862397X AB Dissertation report , the primary aim of which is to present the history of the video clip and the specific formats that preceded it in socialist Czechoslovakia. ER