RT Journal Article
SR Electronic
A1 Svatoňová, Kateřina
A1 Lošťáková, Markéta
T1 Come to the film! The role of entertainment periodicals in shaping the (image of) the Czech (inter)war film audience
JF Iluminace
YR 2012
VO 24
IS 1
SP 5
OP 23
UL https://iluminace.cz/en/artkey/ilu-201201-0001.php
AB Since the beginning of the 20th century, popular and film magazines have played an important role in shaping the tastes and opinions of audiences. This study looks at the way in which entertainment periodicals published in this country in the period 1920-1939 communicated with their readers, what strategies they used to activate them not only to buy magazines but also to participate directly in the events of the pop culture world, what socio-cultural processes they were part of, and what this information tells us today about the media system of the time.