PT Journal AU Lamperova, M Hanzlik, J TI Film marketing SO Iluminace PY 2013 BP 31 EP 32 VL 25 IS 2 WP https://iluminace.cz/en/artkey/ilu-201302-0002.php DE film marketing; film distribution SN 0862397X AB The editorial to the block of articles on film marketing defines the term and characterizes the individual contributions to the topic. ER