RT Journal Article
SR Electronic
A1 Lamperová, Marta
A1 Hanzlík, Jan
T1 Film marketing
JF Iluminace
YR 2013
VO 25
IS 2
SP 31
OP 32
UL https://iluminace.cz/en/artkey/ilu-201302-0002.php
AB The editorial to the block of articles on film marketing defines the term and characterizes the individual contributions to the topic.