PT Journal
AU Stritesky, V
   Hanzlik, J
   Karlicek, M
TI Czech Movie-Goers from the Perspective of Film Marketing
SO Iluminace
PY 2013
BP 33
EP 51
VL 25
IS 2
WP https://iluminace.cz/en/artkey/ilu-201302-0003.php
DE film marketing; film market; sociology and film; film audience
SN 0862397X
AB In their study, the authors attempted a socio-demographic characterisation of the Czech film market and segmentation of different audience groups.
ER