PT  - JOURNAL ARTICLE
AU  - Stříteský, Václav
AU  - Hanzlík, Jan
AU  - Karlíček, Miroslav
TI  - Czech Movie-Goers from the Perspective of Film Marketing
DP  - 2013 Jun 1
TA  - Iluminace
PG  - 33--51
VI  - 25
IP  - 2
IS  - 0862397X
AB  - In their study, the authors attempted a socio-demographic characterisation of the Czech film market and segmentation of different audience groups.