PT Journal
AU Wee, V
TI "Who is the Biggest Gleek?" Traditional Media Targets the Digital Youth Generation
SO Iluminace
PY 2015
BP 63
EP 76
VL 27
IS 1
WP https://iluminace.cz/en/artkey/ilu-201501-0005.php
DE Glee 2009; youth and film; youth in film; influence of film on youth; digital media and film; film fans; film industry; series
SN 0862397X
AB Using the example of the American musical series Glee, the author analyses how is contemporary media trying to attract young generations and how the behaviour and demands of young consumers are changing in the digital age.
ER