PT Journal AU Svelch, J TI Paratextual analysis as a complementary method of research of historical reception language and national identity of paratexts of Czech and foreign sound films screened in 1930 in Czechoslovakia SO Iluminace PY 2016 BP 71 EP 88 VL 28 IS 3 WP https://iluminace.cz/en/artkey/ilu-201603-0004.php DE national culture and film; advertising and film; cinema advertising; methodology of film studies; methodology of film history SN 0862397X AB The article builds on existing research on foreign film production in Czechoslovakia in the 1930s and extends it by analysing paratexts and their potential role in the promotion and subsequent reception of Czech and foreign films. The text also aspires to be a methodological innovation. ER