PT Journal AU Forejt, M TI From the Family Chronicle of a Custom Filmmaker (Herma Kennel, Als die Comics laufen lernten - Der Trickfilmpionier Wolfgang Kaskeline zwischen Werbekunst und Propaganda). SO Iluminace PY 2020 BP 135 EP 139 VL 32 IS 4 DI 10.58193/ilu.1692 WP https://iluminace.cz/en/artkey/ilu-202004-0012.php DE Wolfgang Kaskeline; Herma Kennel; animated advertisement; the Third Reich SN 0862397X AB Matej Forejt's review presents a biography by Herma Kennel dedicated to Wolfgang Kaskelin, a German pioneer of animated advertising with Czech roots. While appreciating its valuable insight into the workings of the advertising industry and the complex fate of a persecuted creator of Jewish origin during the Third Reich, but at the same time critically points out the book's genre inconsistency, the absence of deeper film analysis, and the uncritical adoption of contemporary terminology. ER