PT Journal AU Hornicek, J TI Filmovy format 9,5 mm coby obchodni artikl. Historie firmy Cinema v kontextu ceskeho amaterskeho filmu v letech 1932-1952 SO Iluminace PY 2025 BP 177 EP 196 VL 37 IS 2 DI 10.58193/ilu.1809 WP https://iluminace.cz/artkey/ilu-202502-0009.php DE amatersky film; format 9; 5 mm; Pathe Cinema; obchodni firma Cinema; Pathe klub Praha SN 0862397X AB At the end of 1922, the French company Pathe Cinema introduced a new system called Pathe-Baby to the film equipment market, specifically designed for the lay public, with the aim of commercially exploiting its potential interest in sharing cinematographic experiences also in the home environment, in the circle of family and friends. The 9.5mm format with typical centrally located perforation enjoyed considerable popularity among amateur and family filmmakers, and in Czechoslovakia it achieved its greatest boom in the 1930s. The text describes the history of this format in the Czechoslovak, especially Prague, user environment, focusing primarily on the institutional background created by commercial entities (Optikotechnika, Cinema, Foto-Kino-Pop) and their connection with the activities of amateur filmmakers associated in the Prague Pathe club. The study deals most comprehensively with the existence and functioning of the Prague trading company Cinema, the exclusive sales representative of the French company Pathe Cinema in Czechoslovakia. Using the example of Cinema, managed by Karel Pop, an active amateur filmmaker, the text documents the wide possibilities of business in the field of amateur film in the 1930s - the sale of technical equipment, laboratory processing of film material and the lending of prints of professional movies in the 9.5mm format for home screening. The text broadly covers the period 1925-1952, defined by the first relevant information on the functioning of the format in our territory and the definitive demise of the existing associations or private businesses after the communist coup in 1948. ER