Iluminace 2006, 18(4):105-124

Old and New: A History of DVD as a History of Differentiation

Pavel Skopal

The text traces a brief history of DVD as a format for the distribution of Hollywood films and focuses on the operation of DVD as a means of product differentiation. The author traces how the practices that differentiate DVD from theatrical, videocassette, laserdisc, and television marketing were established.

Keywords: DVD; digital formats; film distribution; film market

Published: December 1, 2006  Show citation

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Skopal, P. (2006). Old and New: A History of DVD as a History of Differentiation. Iluminace, 18(4), 105-124
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